Senior Strategist

· Calgary, Alberta
Employment Type Full-Time
Minimum Experience Experienced

Senior Strategist

 

Cult Collective is now seeking an experienced Senior Strategist to join our team. 



This is your dream job if you… 

… possess enviable brand and marketing credentials.  We like to surround ourselves with smart individuals whose vast experience challenges us and our clients to think differently.

… have over a decade of experience applying your robust marketing acumen, channel management skills, and customer-centric mindset. 

… are well versed in customer insights and various research methodologies. 

… and of course, you relish in solving tough problems for clients, and excel at persuading clients to do tough things that will make their brands and businesses better. 


Whether it’s identifying innovative ideas to increase brand advocacy, finding new ways to boost employee engagement, or recognizing how to generate alternative revenue, the ideal candidate sees opportunities others don’t see, and can do things others aren’t able to do. Additionally - and perhaps most importantly - the ideal candidate is never afraid to speak up and fight for what they believe in. 


Key Responsibilities:


  • The right candidate will yearn to develop a deeper understanding of the ‘dark arts of cult branding’. They must devote themselves to becoming masterful at applying our 8 proven cult brand principles, and be talented enough, and persuasive enough, to lead our clients on a journey that maximizes their internal and external audience engagement strategies.
  • Be a strategic generalist and rational thinker that can work through a variety of different client problems and provide logical solutions
  • Work alongside clients to uncover business needs and objectives, as well as identify and implement strategies to help achieve client goals
  • Execute and/or support in the execution of a broad variety of work types: planning, brand strategy, campaign planning, competitive and market analyses, creative briefing, trends analysis, insights generation, connections planning, etc.
  • Provide general support to the Chief Strategy Officer in the development of client solutions as required
  • Be the ‘big brain’ in the room that Engagement Advisors call upon to inform client engagements
  • Be willing to travel up to 25% of the time

 

Want a sneak peek into the real day-to-day of this role?  Here are some examples of client challenges you may face:


  • A B2B tech company recently onboarded a new sales team and methodology. How can marketing now better support all five phases of CRM - lead gen, qualifying, closing, onboarding, renewing?
  • A 100-year old sub-brand is beloved internally but quickly losing external relevance. What should the General Manager do with it? Invest in new revenue generating activities? Rebrand the current offering? Repurpose the workstreams as a corporate social responsibility / community outreach marketing asset? Other?
  • A hyper-growth B2B brand wants to create more obvious differentiation given parity value propositions from new competitors.
  • An ambitious and wildly successful female CEO wants to become akin to the next Arlene Dickenson (i.e. a Canadian CEO celebrity adored by millions for a strong POV and enviable business success). How can she build a personal brand platform?
  • A multi-billion health care provider wants to transcend their category and become beloved throughout their market. What is the best way to do that?


If you really want to impress our Chief Strategy Officer (Spoiler Alert: he’ll be your boss), perhaps you’ll find a unique way to demonstrate your enviable brand and marketing credentials or share some of your thinking on one or more of those realistic scenarios when you apply so he can get to know you better.


Requirements:


  • 10+ years of consultative and/or agency-side experience
  • Be experienced with both B2B and B2C industries
  • Proven expertise executing campaigns across a variety of categories and communications tactics 
  • Be intrapreneurial, meaning possess have many enviable characteristics of entrepreneurs in how they think about business and applying diverse skill sets to tough problems, yet want to be part of a bigger team and apply existing IP rather than develop their own and do all the heavy lifting of building a large book of business on their own
  • Be a great addition to the culture within our organization, meaning they are comfortable with ambiguity, thrive on creative problem solving, and share our bold ambitions
  • Be willing and eager to collaborate in person and/or virtually.  Our office is located in Calgary - however, if you reside elsewhere, say Vancouver, Toronto, or elsewhere and choose to stay there, we won’t hold it against you.  Since we are not offering paid relocation at this time, this position may work remotely.  Preference will be given to candidates residing in Canada.


About Cult Collective


We enable courageous business leaders to create category-leading brands by leveraging eight transformational cult brand principles that produce greater emotional relevance amongst customers and staff. Our core competence involves assessing how well a business currently engages key audiences, determining how much potential upside exists to achieve a desired future state, and co-creating implementation plans that close the gap to help a business achieve better results, faster. Our outputs vary wildly, and appropriately so, because each client situation is different. Therefore, in order to excel at our job, we require brilliant marketing minds (like YOURS!) to assist our clients and enhance our offerings. 


You Belong Here.


At CULT, diversity, inclusion, and equity plays an important part in our culture and the experiences we create for our clients.  We are more than just an employer that values a diverse workplace - we are a COLLECTIVE of unique individuals dedicated to taking action towards lasting change and to championing the unique journeys and pursuits of our people and the companies we work with.  We will only be successful if we have diverse perspectives and ideas relentlessly advancing how we show up.  We need YOU.  We encourage ALL unique individuals to apply to join our collective.  CULT is actively committed to creating an environment in which all individuals, inclusive of any race, color, creed, sex, sexual orientation, gender identity or expression, age, religion, national origin, disability, ancestry, or medical condition, feel like they belong.


WE WILL BE ACCEPTING APPLICATIONS UNTIL SEPTEMBER 12, 2021.  We thank all applicants for their interest, however, only those chosen to move forward in our hiring experience will be contacted. No phone calls please.

Thank You

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  • Location
    Calgary, Alberta
  • Employment Type
    Full-Time
  • Minimum Experience
    Experienced